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Brand Activations

She doesn't just write! I love crafting strategic experiences for the brands I work with. While the bulk of my work is in B2B, I strongly believe that shouldn't mean we can't have some fun. 

Cannes Lions 2022: The Haven

On top of being selected for the Cannes Lions Creative Academy, I also spent the months leading up to Cannes Lions meticulously working on HUMAN's brand activation. Our theme was The Haven: a bot-free oasis for humanity. At our terrace overlooking the Croisette, we created multi-sensory dinners, thought-provoking panels, and unforgettable experiences. 

Black Hat Conference

Every year HUMAN (formerly White Ops) attends the Black Hat conference, and every year we have a massive booth. Here's some things we've done at the conference. 

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