She doesn't just write long-form content! I love using copy to elevate experiences for the brands I work with. While the bulk of my work is in B2B, I strongly believe that shouldn't mean we can't have some fun.
RSA & Black Hat 2023: HUMAN's Sci-Fi Bookstore
HUMAN was founded in the back of a sci-fi bookstore 12 years ago, so we decided to bring it to both the RSA and Black Hat conferences. We were heavily inspired by pulp comics and vintage sci-fi posters, working with a fantastic comic book artist to create the design. I handled all of the copy.
Cannes Lions 2023: A Wonderland of Creativity
Each year HUMAN has a space along the Croisette that we transform into The Haven. We have a different theme every year, and 2023's theme was Alice in Wonderland! This is a tentpole event for us, so I worked on everything from content for the panels to on-site collateral to promotional assets.
Cannes Lions 2022: A Bot Free Oasis for Humanity
On top of being selected for the Cannes Lions Creative Academy, I also spent the months leading up to Cannes Lions meticulously working on HUMAN's brand activation. Our theme was The Haven: a bot-free oasis for humanity. At our terrace overlooking the Croisette, we created multi-sensory dinners, thought-provoking panels, and unforgettable experiences.